OVERVIEW
While at Rival, I was lead designer for Mocel. I designed the bottle, packaging, direction, and brand identity for Mocel. Mocel is mezcal made with simple ingredients, crafted in small-batches, and designed to share with loved ones. The client, two sisters, wanted to emphasize the cultural heritage, simplicity, and romance of their brand.
SERVICES
Brand Identity
Illustration
3D Modeling
Bottle Design
Packaging Design
Web Design
Above are early explorations I designed for the client. Ultimately, the client chose a logo designed by Brian Williams. This beautiful logo inspired my bottle design, packaging, and branding below.
Above are the brand guidelines I developed. Below left are bespoke bottles created based on my designs by a carefully selected ceramist in Mexico. Below right are the bottles I created for reference, modeled in C4D.
LOGO DESIGN
Brian Williams
PHOTOGRAPHY
Brian Williams
CREDITS