OVERVIEW
While at Rival, I was lead designer for BRKthrough. I designed the logo, brand identity, assets, facility signage, room designs, web design, and everything you see here. BRKthrough is a brand new social gaming destination. The gameplay involves solving as many unique, themed challenges in each room as possible in a time limit. The client wanted to emphasize the fun, arcade-like nature of their unique gaming concept.
SERVICES
Logo Design
Brand Identity
Illustration
Apparel
Signage
Print Design
Web Design
3D Modeling
Above are early alternate logos I developed for BRKthrough - each pursuing different, potential art directions.
Above is a snap shot of the brand guidelines.
Below are the facility’s signage, t-shirt designs, and RFID bands I designed to match the branding.
These are all the results of stress testing the secondary elements and color palette.
I created the following rooms for BRKthrough’s room architecture. I took their room specs and modeled, textured, and lit the following scenes. They took my 3D renders and showed them to the artists building out the game rooms for direct reference. I also had to include sound design inspiration, a practical prop and lighting guide, and other details to help build out my vision.
I designed BRKthrough’s website. You can see it’s final iteration here: https://www.brkthrough.com/
Below are actual photos of the facility. I designed the basketball game room, the digital scoreboard, and the BRK neon sign seen.
PHOTOGRAPHY
Brian Williams
MOTION DESIGN & ANIMATION
Brian Williams & Craig Smith
WEB DEVELOPMENT
Brian Williams
CREDITS